Whether you’re a sole GP in private practice or a multi-doctor mega-clinic, effective marketing helps your primary care practice grow by connecting you with the community you serve. We’ll work with you on a growth strategy that includes a strong digital presence to help you reach and educate prospective patients.
Showing yourself to be accessible, knowledgeable and credible makes people choose you over the competition, helping to grow your practice into the preferred clinic in your area.
We’ve worked with many general practice and primary health clinics, applying proven and effective marketing strategies to achieve the desired results.
Our Telehealth marketing services, communications packages, brand building activities and SEO services can help you respond, adapt and stay relevant during the current COVID-19 pandemic.
Feast-or-famine is not a business model. Our careful, consistent marketing creates a steady flow of patients to help you and your practice thrive.
Maybe it’s time to refresh your image and rebrand your services to appeal to better reflect your practice’s character and ethos.
If you're stagnating, it’s time for a makeover. We can help by refreshing your image and rebranding your services.
We understand the AHPRA and TGA advertising guidelines. We focus on ensuring that we provide both an ethical and compliant marketing strategy.
Our growth strategy helps identify your practice’s unique appeal, showing patients why they should choose you.
We help you retain patients through educaitonal events, relevant and targeted newsletters.
Primary health care is vast and there is so much to do. Let us take care of marketing issues so you can focus on medical ones.
A marketing strategy is vital. We learn about your practice so we can develop a tailored marketing strategy that will help you acquire new patients and retain existing patients.
Most patients meet you here, long before their first appointment. Your website should reflect your practice’s culture and values, showing you’re accessible, capable and responsive. Your practice needs to also provide a great patient experience. We help you improve the online patient experience with educational content on your site, doctor BIOs and an after-hours booking system.
Content marketing is a powerful educational tool that establishes your credibility with prospective patients and helps position your practice as the best in the area. We write on behalf of your doctors, interview them for the health facts and crafting this into a patient-friendly article. Our content expresses your personality and complies with industry standards. We offer a range of content options from ebooks, patient brochures, infographics, video, emails (EDMs) and blog articles. Our healthcare copywriter, Beth, has years of experiencing writing health-related articles.
The right tech stack can help advance your practice and marketing efforts. We give you access to world-leading technology and marketing programs to automate, systemise and excel your patient-marketing campaigns.
SEO is a carefully planned, ongoing activity that helps your website rank highly on search engines. After all, if Google doesn’t love you, your ideal patients can’t find you. And with so many general practices available in the local area, you need to be at the top of Google to increase your local marketshare.
Many of your patients are on social media making it a highly effective marketing tool. We can target prospective patients right down to a specific location. We use social media channels to tell your audience health-related stories, educate them around health services, share topical health news, show your personality and the people behind your practice and as a communications tool.
Our digital advertising services, known as pay-per-click (PPC)services—Google Ads, social media campaigns and programmatic advertising—are designed specifically for healthcare professionals to reach and engage prospective patients. We target audiences precisely by location and demographics, ensuring your ads are seen by those actively seeking your healthcare products or services. Even with a smaller advertising budget, we focus on optimising every dollar to increase patient bookings and drive measurable results, helping your practice grow efficiently through paid media.
We spark interest in your practice from prospective patients or old ones who’ve drifted away through acquisition and retention activities. Acquisition marketing drives people to your practice and retention nurtures patients once they've had their first initial consult so they continue to return. Whether it's promoting a national health event and inviting patients for a consult or promoting your GPs special interests, acquisition and retention are highly effective in achieving your marketing goals.
You’ll likely have some questions so we’ve compiled a list of FAQs. Feel free to call or email us with your questions if they are not on the list.
Our services are tailored to meet the needs of healthcare practices at every stage of growth.
For those just starting or wanting to test the waters with local marketing, we offer a Start-Up Program designed to build brand awareness and drive patient enquiries at an accessible entry-level investment. This is ideal if you’re looking to establish a local presence or trial the impact of healthcare marketing.
For practices ready to scale, we offer comprehensive Growth Programs that support your expansion goals—whether you’re adding more staff, introducing multidisciplinary services, or opening additional locations. These programs are fully customised to fuel sustainable growth and maximise your reach.
We’d be happy to discuss your specific goals and outline a plan that fits your budget and objectives. Book a free consultation with us to explore which program aligns best with your practice’s needs and ambitions.
Our goal is to make the process as seamless and efficient for you as possible, so you can stay focused on patient care. At the outset, we’ll work closely with you to understand your goals, your practice’s unique strengths, and any specific preferences which might require 3-4 hours of your time in the first month or so. Once we’re aligned, our team takes the reins to develop, execute, and refine your marketing strategy, reducing your time to 1-2 hours a month.
Throughout the partnership, we keep communication open and clear. You’ll receive regular updates, insights, and performance reports, so you’re always informed without being bogged down by the details. Should any approvals or feedback be needed, we’ll ensure it’s quick and easy for you to provide input when it matters most.
With Splice Marketing, you’ll enjoy the benefits of a dedicated healthcare marketing team handling the heavy lifting, while your effort stays minimal and focused on what you do best.
Success at Splice Marketing is all about delivering real, measurable results that drive your practice forward. We use our proprietary tool, Splice Live, to track and showcase every key performance metric in real-time. This platform gives you 24/7 visibility into your marketing metrics—allowing you to see exactly how your campaigns are performing whenever you like.
Each month, you’ll receive an automated report summarising your progress, and every 90 days, we conduct a comprehensive review to assess what’s working and where we can further optimise. Our account managers are always available to meet, discuss strategy, and answer any questions you may have, ensuring your marketing remains aligned with your evolving goals.
With Splice Marketing, success is not just monitored; it’s made fully transparent and consistently optimised for growth.
At Splice Marketing, we believe in a collaborative, step-by-step approach that aligns your marketing strategy with your practice’s unique goals. Here’s what you can expect when working with us:
Working with Splice means having a committed partner who not only understands the nuances of healthcare marketing but also values transparency, collaboration, and measurable growth at every stage.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
