How do you get more general practice (GP) referrals to grow your practice? How do you get a steady flow of patients? How do you use social media without upsetting AHPRA?
By effective digital marketing that promotes your services to your key audiences.
As a surgeon, you need a well-executed digital marketing strategy that articulates your brand, cultivates your referral networks and educates prospective patients.
Splice Marketing can deliver that for you.
Referrals reflect your relationships. GPs need to know you’re there and see you as the solution to their patients’ needs.
Consistent marketing means you can bank on a steady flow of surgical patients. We help you with consistency so your marketing isn’t forgotten when you get busy.
We articulate your message and refresh your image to appeal to your key audiences.
We help you gain a bigger piece of the pie by promoting you on the right channels.
We’re healthcare marketing specialists with a detailed grasp of AHPRA advertising regulations and meeting your ethical board regulations.
Many surgeons want an effective digital presence but are aware of the pitfalls and anxious about breaching AHPRA advertising rules.
The solution? Market yourself gently through educational content.
Akin to your surgical plan, your marketing strategy identifies your goals and develops a plan to achieve them.
Referring GPs and patients check you out online long before they decide to use your services. Your website needs to reflect your personality, approach to surgery and patient care.We help you improve your online presence by making it easy for doctors to refer to you or patients to book. We also improve local SEO, Google rankings and educational content.
Content marketing enables you to share your expertise with referring GPs and prospective patients, answering their likely questions and establishing your credibility.We write content that expresses your personality and complies with industry standards. That content could be ebooks, patient brochures, infographics, video, emails (EDMs) and blog articles.
There’s no point being on page 2 of Google. Search engine optimisation (SEO) is the careful, ongoing process of increasing your Google rankings to increase your visibility to patients and referring doctors.
Used well, social media can be a highly effective marketing tool that can be tailored to your location and ideal audiences. We use social media channels to share content relevant to your field, educate your audience, share topical health news and promote your practice.
Even with a small budget, you can achieve a lot through pay per click ads on Facebook or Google.
Acquisition marketing is about driving people to your practice to increase bookings and achieve your marketing goals.
You’ll likely have some questions so we’ve compiled a list of FAQs. Feel free to call or email us with your questions if they are not on the list.
Our creative team can certainly help with traditional marketing methods but we emphasise digital because:
Our services are tailored to meet the needs of healthcare practices at every stage of growth.
For those just starting or wanting to test the waters with local marketing, we offer a Start-Up Program designed to build brand awareness and drive patient enquiries at an accessible entry-level investment. This is ideal if you’re looking to establish a local presence or trial the impact of healthcare marketing.
For practices ready to scale, we offer comprehensive Growth Programs that support your expansion goals—whether you’re adding more staff, introducing multidisciplinary services, or opening additional locations. These programs are fully customised to fuel sustainable growth and maximise your reach.
We’d be happy to discuss your specific goals and outline a plan that fits your budget and objectives. Book a free consultation with us to explore which program aligns best with your practice’s needs and ambitions.
Success at Splice Marketing is all about delivering real, measurable results that drive your practice forward. We use our proprietary tool, Splice Live, to track and showcase every key performance metric in real-time. This platform gives you 24/7 visibility into your marketing metrics—allowing you to see exactly how your campaigns are performing whenever you like.
Each month, you’ll receive an automated report summarising your progress, and every 90 days, we conduct a comprehensive review to assess what’s working and where we can further optimise. Our account managers are always available to meet, discuss strategy, and answer any questions you may have, ensuring your marketing remains aligned with your evolving goals.
With Splice Marketing, success is not just monitored; it’s made fully transparent and consistently optimised for growth.
Our goal is to make the process as seamless and efficient for you as possible, so you can stay focused on patient care. At the outset, we’ll work closely with you to understand your goals, your practice’s unique strengths, and any specific preferences which might require 3-4 hours of your time in the first month or so. Once we’re aligned, our team takes the reins to develop, execute, and refine your marketing strategy, reducing your time to 1-2 hours a month.
Throughout the partnership, we keep communication open and clear. You’ll receive regular updates, insights, and performance reports, so you’re always informed without being bogged down by the details. Should any approvals or feedback be needed, we’ll ensure it’s quick and easy for you to provide input when it matters most.
With Splice Marketing, you’ll enjoy the benefits of a dedicated healthcare marketing team handling the heavy lifting, while your effort stays minimal and focused on what you do best.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
