A strong brand has a personality that draws you to it. Like you, there are things it believes in, values it holds and a way it chooses to look. All those things tell the world what the brand is like – conservative, clinical, playful, trendy, out there etc.
Like you, a brand attracts others with shared values. A brand that promises to protect children will attract parents because they have a shared value. To attract your targets you must be like them, say things that resonate with them, and promise to deliver on their aspirations.
At Splice Marketing, we create brands proven to attract targeted audiences. So if your brand isn’t telling a compelling story, make a date with Splice to learn more about the process of brand articulation.
A process to capture and formalise the most compelling reason for people to choose you.
Creating a brand for a new business, or transforming the brand of an existing business.
Articulating the brand through visual and written communication.
Why invest in building your brand?
Because you can’t afford to be bland or insipid. To attract customers and build loyalty, you need a brand with a personality that reflects everything great about your business.
When marketing your product or service there are two key components you must consider, and get right – your message and its placement.
Your marketing strategy can be great but you should never spend valuable marketing dollars mobilising an uninspiring campaign that isn’t likely to yield a strong return. That’s why, here at Splice, we actively encourage the development and creation of an inspiring brand voice – what we call your ‘why’.
‘Why should the prospects you work hard to identify choose your brand over your competitor’s offering?’
This is a question we answer using a process called brand articulation, a process focussed on finding and formalising the most compelling reason to choose you.
Once we’ve identified your unique offering, we bring it to life through messaging and visuals.
Placing your message where it will be seen by your target audience is vitally important. Fortunately, Splice has the experience and expertise to reach targeted healthcare professionals via the right selection of publications, channels, and initiatives.
We’ll share and promote your message across multiple brand touchpoints such as your website, social media, flyers, invoices and collateral.
The Splice team are obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team of 20+ brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands.
As well as our core marketing growth team (the team to your right), we partner with:
– Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
