Content marketing is a subtle form of advertising that skilfully builds a connection with your target audience. On your behalf, we create and share blogs and videos that spark people’s interest and position your practice as a respected authority on a given issue. It’s about sharing your knowledge and expertise on topics that matter to your patients in a way that helps them see both your professionalism and your personality.
A content marketing plan tailored to your needs.
Rolling out new content each month.
Adjusting tactics based on your website data.
As a physician, surgeon, practice manager or staff member, the goal of your content is to educate your patients and to provide the answers to the questions your patients are Googling or searching for in the online space.
By providing the content that your patients are seeking, it will help to establish trust and credibility toward you and your brand, establishing a positive relationship along the patient journey to the point of them contacting you as and when they require your health services.
If we can stress the importance of any marketing service for health professionals, content marketing is it! Everyone learns in different ways, so it is important to have variety in your content. Here are some of the content types we recommend.
An exciting and somewhat untapped form of content marketing especially for the health and medical industry. Videos are an effective way of presenting a common problem, offering a solution and educating patients in a few shorts seconds.
An information graphic. An easy to understand graphic that illustrates essential statistics, directions, procedures, health conditions, you name it, using icons, imagery, illustrations and design.
Splitting up your content with compelling and relatable images is likely to make patients more inclined to continue reading what you have written.
Stand out from the crowd and add a little animation to your images. Animated graphics are one of our specialities and are a cost-effective way to add some excitement to often a dry healthcare subject to increase engagement.
An informal and conversational article written on a specific subject. The goal of writing blogs is to offer fresh, interesting material to your website or social media page. Information that educates patients in the form of a text-based article.
Facebook has become an essential part of digital marketing for health professionals. Having a social media presence allows you to engage with your target audience and promote your brand directly to your followers. The way you structure the content in your posts is important, so chat with us to learn more.
E-mailing newsletters and your latest blog posts directly to your patient database. This keeps your patients up to date and is a constant reminder of your brand and services.
The Splice team are obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team of 20+ brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands.
As well as our core marketing growth team (the team to your right), we partner with:
– Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
SpeechEase Speech Therapy provides speech pathology services at their two locations in Townsville (opened in April 2016) and Mackay (opened in April 2018).
Through content marketing efforts including video, blogs, ebooks and social media posts, we were able to achieve the following results over a six month period:
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
