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What is digital advertising and digital PR?

Digital advertising and digital PR are complementary marketing strategies that amplify one another.

Digital PR focuses on generating brand awareness and promoting a positive image of your company. Digital advertising showcases your products and services online, helping you reach more consumers at each stage of the buying cycle and move then along the journey from awareness to purchase.

Identify

We identify your target audience and clarify your message.

Promote

We take an omni-channel, multi-media approach to your digital advertising and PR.

Track

We gather and respond to data insights about your audience demographics and your PR campaign performance.

All this digital advertising and PR stuff might actually work

When it comes to traditional PR vs digital PR, the online option has many advantages.

It’s dynamic rather than static. It can be more targeted at the people you most want to influence. And those people can engage with it and develop a sense of connection with your brand.

As a digital PR agency, Splice Marketing helps you to increase your online presence. We use many types of digital PR to achieve that including:

  • Media buys to reach your target audience at the right time and price
  • Content marketing, including advertorials and articles
  • Social media marketing, including influencer marketing
  • Search engine optimisation to drive traffic and generate high quality backlinks that boost your site’s authority.

It’s similar with digital advertising. Instead of using billboards or printed ads, you’re using digital channels like Google, YouTube, Facebook, Instagram or industry publications. These platforms allow us far more room for creativity than a traditional print ad. They also generate masses of useful data about your target audience and campaign performance.

digital advertising and PR

Carefully targeted digital advertisingand digital PR campaigns

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Our Digital Advertising and Digital PR Process

Goal setting

In this discussion with you, we develop meaningful objectives to guide your campaign.

Research & strategise

We research your target audience, industry and competitors then devise a strategy for your campaign.

Content creation

We bring your message to life through images, video, copy and lead magnets to support your campaign.

Execution

The 'live' phase of your campaign when your ads are rolling and your audience is converting.

Reporting & analysis

We show you how your advertising dollars were spent and what they achieved.

Meet our
Leadership Team

Here’s our little secret.

The Splice team are obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.

Our team of 20+ brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands.

As well as our core marketing growth team (the team to your right), we partner with:

– Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law

When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.

Success Story

Hope for Hearts

Hope for Hearts aims to raise awareness of aortic stenosis, an often fatal condition affecting 1 in 8 elderly Australians.

Symptoms such as breathlessness are often put down to ‘getting a bit older’. GPs may also miss these cardiac symptoms, wrongly diagnosing a respiratory problem instead. That means many people are not diagnosed or treated. Sadly, 50% of patients with severe aortic stenosis will die within 2 years if they don’t receive a new heart valve.

Splice Marketing’s awareness-raising activities on behalf of Hope for Hearts included:

  • Creating an educational website targeting patients and GPs, featuring specialist content created by cardiologists including video education, interviews, masterclasses, and GP education ads
  • Orchestrating a media campaign which received prime time, mainstream media coverage and resulted in $1.2 million dollars of free exposure
  • Digital marketing activities to reach medical and patient audiences including social media (organic and paid), SEO, email marketing, and paid advertising
  • Advertorials in popular GP magazines
  • A ‘tick-talk’ patient education campaign created in collaboration with Bloe Creative offering GP engagement tools to encourage regular heart checks
  • GP referral information packs to increase awareness and educate GPs about heart valve disease.

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