Digital
Advertising & PR

Hope for Hearts aims to raise awareness of aortic stenosis, an often fatal condition affecting 1 in 8 elderly Australians.

Symptoms such as breathlessness are often put down to ‘getting a bit older’. GPs may also miss these cardiac symptoms, wrongly diagnosing a respiratory problem instead. That means many people are not diagnosed or treated. Sadly, 50% of patients with severe aortic stenosis will die within 2 years if they don’t receive a new heart valve.

Splice Marketing’s awareness-raising activities on behalf of Hope for Hearts included:

• Creating an educational website targeting patients and GPs, featuring specialist content created by cardiologists including video education, interviews, masterclasses, and GP education ads
• Orchestrating a media campaign which received prime time, mainstream media coverage and resulted in $1.2 million dollars of free exposure
• Digital marketing activities to reach medical and patient audiences including social media (organic and paid), SEO, email marketing, and paid advertising
• Advertorials in popular GP magazines
• A ‘tick-talk’ patient education campaign created in collaboration with Bloe Creative offering GP engagement tools to encourage regular heart checks
• GP referral information packs to increase awareness and educate GPs about heart valve disease.