It’s the art (and science) of being found online. It’s about helping people find your website when they’re looking for someone like you.
And it’s about putting your website and content in front of them when they don’t yet know that they need you.
Search marketing uses SEO (search engine optimisation) and paid search listings to help you rank highly on Google and other search engines. That translates into new visitors to your website and new patients at your practice.
Relevant, accurate material that builds trust.
Ethical marketing that meets industry standards.
Turn website visitors into new patients.
As patients, referrers and online users rely more on Google to search for healthcare service providers, answers to their health-related questions and information, it’s important that your website ranks in the top search results so you can be found against these searches.
SEO is arguably one of the most important digital marketing activities all successful websites have in common. It could be the difference between the patient finding you, or your competitor. SEO involves a carefully planned approach, identifying areas of opportunity and optimising your website to create a higher level of credibility over your competitors to rank higher on the search engines.
Pay Per Click (PPC) is a very effective digital marketing tactic. It is a model by which a fee is charged each time your ad is clicked, essentially buying traffic to your site.
A great feature of pay per click advertising on Google Ads is the ability to appear instantly on the first page for a specific keyword search, driving relevant and pre-qualified traffic right to your website.
We can help you with a strategic marketing approach to get the most out of a Google Ads campaign, while continually optimising your campaign based on the data we receive.
Through keyword research, your ads are targeted directly to those who would most likely be interested in your product or service, resulting in a strong conversion rate.
Over 200 different factors can affect your rankings, including the quality, relevance and length of your content, the keywords you use, your title tags, meta descriptions and URLs, and Google’s judgement of your expertise, authority and trustworthiness.
Climbing to the top of Google’s search results can take time as your business and website will need to build a relationship with Google. Once you’ve developed that kind of relationship with Google, you also have to maintain it with regular updates to your website, ongoing SEO checks, and fresh, quality content that’s relevant to your audience.
You want your business to rank as high as possible in the search results for your most important and relevant keywords because nobody ever goes to page 2 of Google. This makes ranking highly for your chosen keywords a fantastic way to promote your practice.
If you provide in-person services, then you also need local SEO. When a patient searches for a healthcare provider, Google uses their location to show them local listings. Good local SEO, largely driven by your Google Business Profile account and your website, ensures your practice name, location, contact details and website are displayed in Google’s results.
Paid search is essentially paying a search engine like Google to display your ad prominently whenever someone searches on the relevant topic.
The main drawback of a traditional billboard or a digital banner ad is that you pay for them to be shown to a large audience, most of whom are not interested. Paid search, like Google Ads, delivers much warmer leads. You know this person is interested because they’re actively searching Google for a service you provide.
If you’re running an ad relating to a particular keyword and your prospective patient types that word into Google, then, hey presto, your ad appears right in front of them at the top of Google’s search results.
The Splice team are obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team of 20+ brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands.
As well as our core marketing growth team (the team to your right), we partner with:
– Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
SpeechEase Speech Therapy was nowhere to be seen on Google when they first started with Splice Marketing. Their website was buried on page 5 of Google, never a good place to be for a business.
Through SEO efforts including a new website, content marketing and localised SEO, we managed to move SpeechEase’s website from page 5 to now ranking in the top 1-3 positions on Google for all relevant keywords.
The impact of this change has been incredible. SpeechEase went from no waitlist to a 90-person waitlist and a 39% increase in monthly website visitors.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
