Social media has transformed how people connect, communicate and choose their healthcare providers.
As a healthcare social media marketing agency, Splice Marketing helps you reach the right patients and referrers on the platforms they use every day – all while ensuring your content complies with AHPRA and TGA advertising guidelines.
Our social media marketing services are designed exclusively for healthcare providers, medical specialists, allied health professionals and health organisations.
We deliver strategies that grow your brand, build trust and position you as a credible voice in the healthcare industry, boosting patient engagement and building referral networks.
To thrive on social media, you need to understand your audience and adapt to their behaviour.
A well-crafted organic and paid social media strategy creates a strong social media presence.
Sidestep common social media pitfalls to remain AHPRA compliant.
Patients and referrers alike turn to social media for answers, recommendations and reassurance.
Strategic healthcare social media marketing allows you to:
Social media is a key aspect of healthcare marketing, helping you increase awareness of your services, share clinical insights and support public health initiatives to strengthen your reputation and reach.
At Splice Marketing, we create targeted, measurable campaigns for healthcare providers across Australia.
Our process is strategy-led and patient-focused:
Unlike general social media marketing companies, Splice Marketing only works with healthcare clients.
That means you benefit from our:
In short, Splice Marketing is where clinical accuracy meets creative delivery
Peregian Family Medical Centre is a private‑billing general practice in Peregian Beach, committed to delivering quality family healthcare. They sought to enhance online patient acquisition by improving organic search visibility and reducing reliance on advertising through stronger SEO and social media presence.
Splice Marketing provided a customised SEO and social media package that improved online visibility, engaged patients through regular content, and reduced dependence on Google Ads. This approach helped the practice attract more patients cost-effectively while building a stronger digital presence.
The results?
Deep Heat is a long‑standing, iconic Australian brand offering a diverse range of pain relief solutions -including creams, gels, patches, sprays, and recently, oral formulations – serving joint and muscle health needs for over 60 years.
Splice delivered a structured social media strategy for Deep Heat, creating monthly content and campaigns that were continuously monitored, optimised, and analysed to maximise reach, engagement and long-term performance improvements.
Over a 90-day period:
When you engage us to manage your social media marketing, we start by clarifying your goals. From there, we can identify the right channel(s) for your marketing, since each social media platform suits a different audience or content type. Then we develop a content calendar with a series of posts planned to engage your target audience.
Consistently posting high-quality, engaging content on your social media channels helps you build a loyal audience, drive traffic to your website, boost your Google rankings, and ultimately attract more patients to fill your calendar.
The Splice team are obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team of 20+ brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands.
As well as our core marketing growth team (the team to your right), we partner with:
– Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Building 4, Level 1,
205 Leitchs Road,
Brendale, QLD, 4500
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
