Social media marketing is the skill of promoting your practice on social media platforms like Facebook, Instagram, TikTok and YouTube where Australians spend a staggering amount of time each day. It’s about meeting your patients online and using those platforms to share practice information, key health messages and personable content. When patients like your content, they share it with their friends, extending your reach and potentially generating new patients.
And it doesn’t stop at patients. If you’re a medical specialist, you depend on referral networks. Social media marketing to professional audiences on LinkedIn or through doctor-focused educational content on YouTube can help to position you as the perfect choice for local referrers.
For businesses, social media is a great way to educate and engage with your audiences. It’s about adding the human element to your brand and offering personalised experiences through content, responses to comments and feedback. Social platforms are a great tool for reaching prospective clients and attracting them to your brand.
Answering the questions of your audience and in an engaging way is what keeps people returning and engaging with your content.
An organic and paid social media strategy is the difference of an average social media presence and a strong social media presence.
To thrive on social media, you need to adapt to your audience's behaviour.
It does. Medical social media marketing can deliver a strong return on investment, help you engage with a wider group of patients and, ultimately, help to draw more people into your practice.
Social media marketing when coupled with your other marketing efforts results in:
You need a social media marketing agency that deftly manipulates social media platforms for your benefit.
But you need more than that. As a registered health professional, you most definitely also need an agency that keeps you safe online by ensuring your posts comply with AHPRA’s social media marketing regulations.
While there are numerous benefits to social media marketing, there are also pitfalls that can put you at risk. We know what you can or can’t say. At Splice Marketing, you can count on our in-depth understanding of AHPRA’s regulations for compliance in your social media marketing.
When you engage us to manage your social media marketing, we start by clarifying your goals. From there, we can identify the right channel(s) for your marketing, since each social media platform suits a different audience or content type. Then we develop a content calendar with a series of posts planned to engage your target audience.
Consistently posting high-quality, engaging content on your social media channels helps you build a loyal audience, drive traffic to your website, boost your Google rankings, and ultimately attract more patients to fill your calendar.
The Splice team are obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team of 20+ brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands.
As well as our core marketing growth team (the team to your right), we partner with:
– Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
CRAICCHS is a medical centre providing high quality social, health and wellbeing programs to the Aboriginal and Torres Strait Islander community. CRAICCHS wanted to establish a strong social media presence that would help them connect with local community members, provide education around health-related information and offer greater customer service through accessibility.
Splice Marketing created a social media strategy that involved compliance and social media management, branding and content creation.
In a 9 month period we:
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
