Call us 1300 918 842

Book Free Consultation

Web Design & Development

Custom Medical & Healthcare Websites

We design websites that charm your patients or engage your business audiences.

If you want to attract new clients you don’t just need a beautifully designed website. You need an easy to navigate website that inspires people to schedule appointments or make a call.

Prospective clients meet you online long before they meet you in person. They want to get a feel for who you are before they trust you with their health or the health of their patients. Your website is your business online. It needs to make you stand out from the crowd while complying with industry advertising regulations. To take it to the next level, your website should be SEO-friendly, full of valuable health information, linked to your social accounts, and set up for online bookings to convert visitors into patients.

We’ll build you an easy to navigate website that speaks the same language as your clients. And inspires them to take the desired action – book appointments, calls, form submissions, downloadable resources.

Architecture

We map out the patient journey and factor this in when structuring your website.

Design

We provide you with a custom website design that is unique to your brand.

Healthcare Website Extras

We build in the extra elements to your site such as patient intake forms, bookings and patient questionnaires.

Who do we design for?

We’ve designed appealing, well-ranking, AHPRA-compliant, high-converting websites for a range of medical and healthcare professionals.
General practitioners
Cardiologists
Audiologists
Obstetricians and gynaecologists
Surgeons
Psychologists
Physiotherapists
Chiropractors
Pharmacists

What does good medical website design look like?

A good medical website takes the user on an easy and enjoyable journey that culminates in them taking an action that benefits your business – like booking an appointment.

Like most things that sound simple, it actually takes considerable skill to achieve.

We’ve seen many websites that failed to convert visitors into patients because:

  • There was no online booking option
  • It didn’t work well on a mobile
  • Visitors had to type the phone number in manually
  • People got caught in an endless loop of ‘learn more’ before they could book
  • It lacked a distinct flavour – could have been any practice anywhere
  • It used stock imagery so lacked authenticity
  • There wasn’t enough information to help visitors form an opinion about your ethos and attitudes.

We’ve also seen our share of clients coming to us after a slap on the wrist from AHPRA for a non-compliant website that featured false or misleading claims, created a false expectation of beneficial treatment, used testimonials, or encouraged the overuse of health services.

medical website design
medical website design
Vital elements of a good medical website
  • Provides the information your patients seek
  • Easy online booking
  • Effective calls to action throughout
  • Complies with AHPRA or TGA advertising regulations
  • Appealing design
  • Provides legal protection for you online
  • Search engine optimised
  • Converts traffic into patients
  • Reflects your practice’s personality
  • Has a mobile-first design
  • Includes click-to-call
  • Features real photos and videos of you and your staff

Your online engagement hub

Allow your audience to meet you online, learn from you and book an appointment or make a call.

Websites - where the user experience matters

With 77% of patients turning to Google to research pain points and health conditions before picking up the phone to their doctor, it is vitally important you have a website that is easily found and accessible to your patients.

Your website needs to be not only visually appealing but easy to use, informative and SEO friendly so that you can be found!

With all digital marketing strategies, your website is ultimately where you are trying to drive all your traffic. It gives your business credibility and allows you to tell patients why they should trust you, and provide valuable health-related information around the clock.

user experience matters
turn browsers into buyers
Our primary focus for your website is to turn browsers into buyers.

We go above and beyond with our e-commerce website designs by:

  • focusing on the buyer’s journey through your website – how quick it is to find the product they are after and make a purchase;
  • ensuring call-to-actions are placed in the right locations to move your buyers through your website;
  • writing direct-response copy that inspires your buyers to take the desired actions;
  • designing your website “mobile-first”;
  • optimising your site so it’s well-received by Google and
  • adding the extra special touches such as security, privacy policy, chat functionality and more.

If you want your website to attract new patients/clients and position your favourably in the market, then your website needs to answer all these common questions and to be an accurate reflection of your bricks and mortar practice/business. If it’s not, perhaps it’s time for a new website!

Meet our
Leadership Team

Here’s our little secret.

The Splice team are obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.

Our team of 20+ brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands.

As well as our core marketing growth team (the team to your right), we partner with:

– Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law

When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.

Website Success Story

SpeechEase Speech Therapy

SpeechEase Speech Therapy needed a new website. Their previous website wasn’t overly user friendly and due to the site being built on WIX, trying to get the site to rank in Google would be a challenge.

Splice Marketing worked with SpeechEase to create a website design that captured their unique look and feel – friendly, welcoming and bubbly. As well as a bright, fun and easy to navigate website, we also included a photoshoot and onsite SEO to really wow audiences with their new website.

Since launching the new website, SpeechEase has seen an increase in monthly website sessions by 87%.

Tips to your inbox

Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.