Dental practice marketing must comply with AHPRA guidelines, including the 2025 rules for promoting cosmetic dental procedures such as teeth whitening and veneers. In many cases, you also need to comply with the TGA Advertising Code – not to mention Australian Privacy Principles and Australian Consumer Law.
As a healthcare marketing agency, we maintain an up-to-date knowledge of these changing requirements to help you maintain compliance when marketing your dental practice.
We create strategies that grow patient bookings while safeguarding compliance and protecting your professional reputation.
Every dental practice has different goals – you might wish to strengthen brand identity, increase new patient enquiries or expand into new service areas. We tailor our approach to meet your needs, providing measurable results and a demonstrable return on investment.
Our services include:
Feast-or-famine is not a business model. Our careful, consistent marketing creates a steady flow of patients to help you and your practice thrive.
We can help you connect to, engage and convert your ideal clients so that you begin to rival that dental practice down the road.
Maybe it’s time to refresh your image and rebrand your services to better reflect your practice’s character and ethos.
We understand the AHPRA and TGA advertising guidelines. We focus on ensuring that we provide both an ethical and compliant marketing strategy.
Time may be the biggest problem you face. There’s just too much to do. Let us take marketing off your plate.We help you retain patients through educational events, relevant and targeted newsletters.
Dental marketing is vast and there is so much to do. Let us take care of marketing issues so you can focus on dental ones.
A marketing strategy is vital. We learn about your dental practice so we can develop a tailored marketing strategy that will help you acquire new patients and retain existing patients.
Most patients meet you here, long before their first appointment. Your website should reflect your practice’s culture and values, showing you’re accessible, capable and responsive. Your practice needs to also provide a great patient experience. We help you improve the online patient experience with educational content on your site, dentist BIOs and an after-hours booking system.
Content marketing is a powerful educational tool that establishes your credibility with prospective patients and helps position your practice as the best in the area. We write on behalf of your dentists, interview them for the health facts and craft this into a patient-friendly article. Our content expresses your personality and complies with industry standards. We offer a range of content options from ebooks, patient brochures, infographics, video, emails (EDMs) and blog articles. Our healthcare copywriter, Beth, has years of experiencing writing health-related articles.
The right tech stack can help advance your practice and marketing efforts. We give you access to the world-leading technology and marketing programs to automate, systemise and excel your patient-marketing campaigns.
SEO is a carefully planned, ongoing activity that helps your website rank highly on search engines. After all, if Google doesn’t love you, your ideal patients can’t find you. And with so many dental practices available in the local area, you need to be at the top of Google to increase your local marketshare.
Many of your patients are on social media making it a highly effective marketing tool. We can target prospective patients right down to a specific location. We use social media channels to tell your audience dental-related stories, educate them around health services, share topical health news, show your personality and the people behind your practice and as a communications tool.
Our digital advertising services, known as pay-per-click (PPC)services—Google Ads, social media campaigns and programmatic advertising—are designed specifically for healthcare professionals to reach and engage prospective patients. We target audiences precisely by location and demographics, ensuring your ads are seen by those actively seeking your healthcare products or services. Even with a smaller advertising budget, we focus on optimising every dollar to increase patient bookings and drive measurable results, helping your practice grow efficiently through paid media.
We spark interest in your practice from prospective patients or old ones who’ve drifted away through acquisition and retention activities. Acquisition marketing drives people to your practice and retention nurtures patients once they've had their first initial consult so they continue to return. Whether it's promoting a national dental event and inviting patients for a consult or promoting your dentists' special interests, acquisition and retention are highly effective in achieving your marketing goals.
Splice Marketing is an exclusively healthcare marketing agency. We understand the issues that are shaping Australian healthcare and we’re committed to supporting the industry and those working in it.
Our clients choose us because we:
Partner with a marketing team that understands dentistry, healthcare compliance, and the competitive Australian landscape.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Building 4, Level 1,
205 Leitchs Road,
Brendale, QLD, 4500
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
