Since our inception in 2017, Splice Marketing has built a reputation as the go-to agency for healthcare marketing. After 7 years of honing our skills, we’re excited to unveil our rebrand, which expresses our values, expertise and unwavering commitment to supporting Australian healthcare businesses.
Only Healthcare – because only healthcare matters
At Splice Marketing, we’ve always believed that healthcare matters. From the start, we were a dedicated healthcare marketing agency. Our rebrand clarifies and articulates this mission, giving better expression to our core belief.
Only healthcare – because only healthcare matters
We specialise in healthcare marketing because only healthcare can change people’s lives in positive and profound ways. This core belief underpins and informs everything we do.
It’s hard to overstate the importance of a strong healthcare industry. It’s the largest sector of our economyand our country’s biggest employer. And it’s there for each one of us, whether we’re accessing preventive care, managing injury or adjusting to a life-changing diagnosis.
Each year:
- over 160,000 of us will learn we have cancer
- over 4 million of us will experience a mental health condition
- 86% of us will visit the GP
- 38%of us will see an allied health professional.
Throughout these interactions, we rely on outstanding professionals and effective medical devices – everything from sterile gloves and replacement joints to pacemakers and insulin pumps.
Building on 7 years of impact
At Splice Marketing, we feel privileged to help healthcare move forward, support professionals and empower patients.
We’ve kept many aspects of our original brand, including our vibrant orange colour scheme. Yet our brand (and yours!) is more than just a name and logo. It’s about who we are, what we do and what we stand for.
Visually, this is expressed in our new colour palette. We’ve added a lemon to our orange supported by a wider range of accent colours including greens, blues and greys to reflect the depth and breadth of our experience and our clientele.
After 7 years of supporting healthcare clients in Australia and overseas, we are:
- Confident and optimistic
- Knowledgeable and experienced
- Warm, accessible and inclusive.
This isn’t just a job for us. We’re deeply committed to helping your healthcare business thrive. We love seeing our clients succeed because both you and your work matter to us. Never overly clinical, yet always professional, we seek to make connections built on mutual respect and shared goals.
Who do we help?
Our expertise spans the entire healthcare landscape, from clinical practices to health tech startups. We understand the challenges healthcare professionals face and how to communicate those challenges to patients in a way that builds trust and inspires action.
We help:
- Private practices find new ways to find new patients
- Medical device companies put their devices in the right hands
- Pharmaceutical companies find a less prescriptive approach to marketing medications
- Not-for-profits to profit from experience.
Award-winning full-stack marketing agency
Splice Marketing is known for growing healthcare businesses and we’ve won multiple awards to back this!
We’re a full-stack marketing agency, able to support you through:
- Strategy
- Branding
- Creative
- Public relations
- Marketing
- Websites and socials
- Healthcare copywriting.
We preach what you practice
You could be starting a new business, opening a new location, launching an innovative product or running a national awareness campaign. Whatever you need, we’re here to help you reach your audience.
We achieve results for you because we have an amazing team of in-house specialists capable of building world-class brands and assets. We’re so inspired by our clients and count ourselves incredibly fortunate to work with such innovative, dedicated healthcare professionals (yes, we mean you!).
Exclusively healthcare, exceptionally helpful
Compliant and creative
Healthcare marketing requires a delicate balance between creativity and compliance.
Our team undergoes regular and extensive training to ensure that your marketing satisfies AHPRA, the TGA and any other relevant regulatory requirements while still resonating with your audience.
But we don’t treat regulations as an excuse for boring campaigns. At Splice we believe compliance and creativity can co-exist, and that restrictions can act as a catalyst to truly creative responses. This is vitally important when communications are unavoidably ‘heavy’ and/or your sector is densely populated. Good creative can cut through the white noise to promote engagement with your message and brand.
Integrity and transparency
From the first onboarding process to campaign execution, we prioritise transparency and clear communication to ensure we meet your expectations and align with industry standards.
Interactive, online proposal documents will help to streamline your engagement with us while a thorough onboarding process will ensure we start strong and understand your needs.
Extending our impact
For us, this rebrand is about more than just a new look or tagline – it’s about reaffirming our dedication to healthcare and solidifying our role as the agency that understands this industry better than any other.
We’re extending our impact through new ventures like our podcast and our education portal, which will enable existing clients and a wider network of healthcare professionals to learn more about healthcare marketing.
You can also expect to see us at more conferences and events throughout the year and even join us at some of our own educational events that we plan to host throughout 2025 – watch this space!
And then there’s MAP, our marketing assistance package. Each year, we’re offering $25k in-kind marketing assistance to an eligible healthcare charity. Our 2024 winner was Chronic Pain Australia, which represents the 3.6 million Australians living with chronic pain.
Here’s to the future
As we look forward, we’re excited to continue supporting you to reach your business goals and advance patient care. Whether it’s through innovative marketing solutions, robust strategies, or impactful creative work, we remain dedicated to one thing – only healthcare.
Book your free consultation today.
