Grow Your Allied Health Practice With Real Insight
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Please enter your details to download Adapt & Thrive: Allied Health Marketing Insights Report 2023
DISCOVER INSIGHTS INTO THRIVING Private PRACTICES
Our Marketing Insight Report provides unique answers
Adapt and Thrive:
Allied Health in Australia 2022
1,039
Australian patients for their perspectives on how allied health professionals market themselves.
Our findings will help you position your private practice above the competition and help you attract more patients.
Market insights are crucial to the success of any business
Market insights are crucial to the success of any business. Without insight, you’re fumbling around in the dark, without the information you need to make strategic decisions.
Splice Marketing has a strong track record of equipping allied health professionals just like you to thrive in private practice. We found that there was a troubling lack of data to guide your business decisions, particularly around how your clients actually choose a practice – and how you can best tempt them to choose yours.
In August 2022 we surveyed 1,039 Australian clients to get their perspectives on how allied health professionals market themselves.
Splice Marketing is proud to present the Adapt and Thrive: Allied Health Marketing Insights Report 2023.
The findings will equip you to connect with your patients through effective marketing. The insights will help you to make informed business decisions leading to practice growth.
How do you best reach your target audience?
There are many different marketing strategies but the common thread is that your message needs to reach your target audience.
So what marketing tools can help a private practice reach patients? What are the most successful practices doing? And how does your practice stack up against the competition?
We decided to ask the practices and patients themselves.
Private practices
- Randomised sample from Brisbane, Sydney, Melbourne, Adelaide and Perth
- Analysed their:
- Google star rating
- Quantity of Google reviews
- Website presence
- Facebook and/or Instagram presence
- Average opening hours
Patients
- Frequency of private practice visits
- Percentage who search Google to find a new practice
- Percentage who check Google reviews and star ratings when choosing a practice
- How a practice’s social media presence influences patients’ decisions
- Percentage who value extended opening hours – and which hours matter most.
Using the Allied Health Insight Report
The insights in this report will help your private practice to:
Compare your performance to other practices
Compare your performance to patient expectations
Find opportunities for growth
As a data-driven healthcare marketing agency, we know how useful that information can be to private practices. We’ve seen how aligning marketing to patient expectations helps win new business and create loyalty. And we’ve seen the satisfaction experienced by practice owners who are successfully growing their businesses.