Case Study
Focused Health Care
Full Managed Marketing
Focused Health Care is an Australian leader in-home care services in Brisbane and Townsville.
They are owned and operated by Registered Nurses giving them an in-depth understanding of their clients’ medical and emotional needs.
Their offerings are built around providing their clients with high-quality clinical care, flexible services, and a personalised touch.
Focused Health Care engaged Splice Marketing in November 2019 to help them achieve the following marketing goals:
- Creating a strong, recognisable brand for in-home care services in Brisbane and Townsville
- Increasing awareness of Focused Health Care’s services among their relevant audiences
- Making it easy for clients and their families to find Focused Health Care online through organic Google searches and online advertisements
- Improving brand presence online through new brand messaging and design to truly portray Focused Health Care’s unique value proposition
Attracting at least one new client per week through lead generation activities - Making a clear distinction between the NDIS and Aged Care services.
The Process
Improving Digital Foundations
Our process at Splice Marketing was to improve Focused Health Care's digital foundations. We started with the redesign and development of their website and creating new copy to portray Focused Health Care's key points of difference in order to convert more leads. We installed analytics on their website to measure the conversion rate and to predict future enquiries.
Industry Compliance
A Privacy Policy compliant with industry regulations was added to the website.
Improving Digital Foundations
To streamline marketing efforts and generate a predictable number of leads each week, Splice Marketing created and executed inbound marketing funnels including assets such as blog articles, online advertising, landing pages, email nurturing sequences and remarketing activities. Two lead generation campaigns were set up including one for disability services and the other for aged care services.
What's included
- A digital audit of the existing website, SEO and social media channels to identify areas for improvement
- The redesign and build of Focused Health Care’s website
- Creation of new copy and messaging for the website and marketing materials
- Ebook creation to promote aged care and disability services
- An email template and two automated nurture sequences for aged care and disability services
- Ad campaigns set-up in Facebook and Google
- Technical set-up including conversion tracking and the Splice Live reporting dashboard.
- Social media posts to promote Focused Health Care’s services, engage followers and reiterate brand value. Posts were boosted to reach a larger audience
- Blog articles to attract visitors through organic searches and position Focused Health Care as a trusted advisor of useful information regarding in-home care services
- Digital advertising management of Facebook and Google ad campaigns to increase awareness and lead generation
- SEO services to help Focused Health Care rank for all relevant search terms
- Graphic design of commercial car wraps
- Comprehensive reporting for measurable results.
Expertly Crafted Design Assets
The Results
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It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
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