Case Study

Peregian Family Medical Centre

SEO & Social Media Management

Peregian Family Medical Centre are a private billing practice in Peregian Beach.
From 22nd January 2019 to current.

The Process

Splice Marketing customised a SEO and Social Media Package for Peregian Family Medical Centre to support their goals of increasing online visibility and ensuring their website ranked for relevant search terms. The aim was to decrease cost per patient acquisition due to organic search ranking and reduce reliance on Google Ads.

To achieve Peregian Family Medical Centre's marketing goals, Splice Marketing delivered on the following marketing activities:

Detailed SEO Audit

Identified areas for improvement on the website that would attract and engage patients to improve search rankings, including the optimisation of GMB listing.

In-depth Keyword Research

Which identified search queries of patients and those in the local area.

Technical Analysis

Of the website to improve site speed and accessibility for users.

Set Up of Digital Metrics

To track user behaviour on the website to drive future marketing recommendations.

On-page SEO

Including tags & meta data, titles.

Creation of Content Calendars

Including content to help the website rank for specific keywords or search terms.

The Creation of a Blog Page

Including the publishing of blogs on the website and social media posts on their Facebook page.

Monthly Reporting & Analysis

Reporting on website conversions, social media followers and engagement metrics, and SEO metrics.

Expertly Crafted Facebook Posts

The Results

% increase in Facebook paid and organic reach
% increase in monthly website sessions
% increase in Facebook page likes
% decrease in website bounce rates

The Summary

An enhanced social media presence and aggressive SEO efforts will increase new patient bookings.

Book Your Free Marketing Consultation

It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.

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