Case Study
Peregian Family Medical Centre
SEO & Social Media Management
Peregian Family Medical Centre are a private billing practice in Peregian Beach.
From 22nd January 2019 to current.
Peregian Family Medical Centre approached Splice Marketing for digital marketing services to improve their social media presence and attract patients through Google search results.
- Attract and concert leads
- Increase organic SEO
- Improve social media presence
The Process
Splice Marketing customised a SEO and Social Media Package for Peregian Family Medical Centre to support their goals of increasing online visibility and ensuring their website ranked for relevant search terms. The aim was to decrease cost per patient acquisition due to organic search ranking and reduce reliance on Google Ads.
To achieve Peregian Family Medical Centre's marketing goals, Splice Marketing delivered on the following marketing activities:
Detailed SEO Audit
Identified areas for improvement on the website that would attract and engage patients to improve search rankings, including the optimisation of GMB listing.
In-depth Keyword Research
Which identified search queries of patients and those in the local area.
Technical Analysis
Of the website to improve site speed and accessibility for users.
Set Up of Digital Metrics
To track user behaviour on the website to drive future marketing recommendations.
On-page SEO
Including tags & meta data, titles.
Creation of Content Calendars
Including content to help the website rank for specific keywords or search terms.
The Creation of a Blog Page
Including the publishing of blogs on the website and social media posts on their Facebook page.
Monthly Reporting & Analysis
Reporting on website conversions, social media followers and engagement metrics, and SEO metrics.
Expertly Crafted Facebook Posts
The Results
The Summary
An enhanced social media presence and aggressive SEO efforts will increase new patient bookings.
- Peregian Family Medical Centre (PFMC) saw a 15454% increase in Facebook paid and organic reach
- PFMC saw a 22% increase in monthly website sessions
- Facebook likes grew by 21%
- PFMC saw a 7% in website bounce rates.
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