The Brisbane Spine Clinic
Full Managed Marketing
Physiotherapist achieves 688 new patients in 6 months
during a pandemic by outsourcing their marketing to Splice Marketing
The Brisbane Spine Clinic offers physiotherapy services to people in Brisbane. The Brisbane Spine Clinic aims to position themselves as Spinal Consultants, offering spinal specific services including second opinions to spinal surgery and non-surgical spinal treatment solutions.
The Brisbane market is saturated with physiotherapists, orthopaedic surgeons, chiropractors and massage therapists. Our client, The Brisbane Spine Clinic, needed a way to stand out. Splice Marketing helped position The Brisbane Spine Clinic as a specialist spinal practice through brand messaging and content marketing.
North Lakes Clinic Opening
The Brisbane Spine Clinic engaged Splice Marketing in August 2019 - present (inclusive of the COVID-19 lockdown period of March through May 2020).
The Brisbane Spine Clinic opened a second location in North Lakes. A location already saturated with established physiotherapists, chiropractors, and massage therapists.
The challenge was to launch, attract and convert the desired number of appointment bookings each week to fill therapists’ calendars. Build brand awareness in the location to sustain the second location.
Having been a client of Splice Marketing to launch their original clinic in Eight Mile Plains, they understood the importance digital marketing had to the growth and profitability of the business.
The winning combinations of marketing activities that results in The Brisbane Spine Clinic's success:
Building Brand Awareness
Building a strong brand awareness to promote services and attract new clients in new location.
Promote New Clinic (NL)
Promote the North Lakes clinic via a launch campaign plan.
Continue Promoting All Services
Continue to promote services and build brand awareness to existing Eight Mile Plains audience during COVID-19.
Increase Clinic Bookings
Generate a minimum of 50 new client bookings per month across the 2 locations (an increase of 127%).
To achieve TBSCs marketing priorities, Splice Marketing delivered on the following marketing activities:
Expertly Crafted Facebook Posts
Focussed and aggressive SEO efforts, audience specific content marketing, and targeted PPC campaigns will increase new patient bookings (even during an economic downturn).
Book your free marketing strategy session
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.