Health & Medical Marketing Agency

Case Study

The Brisbane Spine Clinic

Full Managed Marketing

Physiotherapist achieves 688 new patients in 6 months
during a pandemic by outsourcing their marketing to Splice Marketing

North Lakes Clinic Opening

The Brisbane Spine Clinic engaged Splice Marketing in August 2019 - present (inclusive of the COVID-19 lockdown period of March through May 2020). 

The Process

The winning combinations of marketing activities that results in The Brisbane Spine Clinic's success:

Full Managed Marketing - The Brisbane Spine Clinic

Building Brand Awareness

Building a strong brand awareness to promote services and attract new clients in new location.

Full Managed Marketing - The Brisbane Spine Clinic

Promote New Clinic (NL)

Promote the North Lakes clinic via a launch campaign plan.

Full Managed Marketing - The Brisbane Spine Clinic

Continue Promoting All Services

Continue to promote services and build brand awareness to existing Eight Mile Plains audience during COVID-19.

Full Managed Marketing - The Brisbane Spine Clinic

Increase Clinic Bookings

Generate a minimum of 50 new client bookings per month across the 2 locations (an increase of 127%).

To achieve TBSCs marketing priorities, Splice Marketing delivered on the following marketing activities:

Expertly Crafted Facebook Posts

The Results

new clients per week
% increase in new website users
% increase in Facebook page followers
% increase in paid search traffic
% increase in organic search traffic
% increase in website conversions

The Summary

Focussed and aggressive SEO efforts, audience specific content marketing, and targeted PPC campaigns will increase new patient bookings (even during an economic downturn).

Book Your Free Marketing Consultation

It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.

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