Branding for Healthcare

So why is branding so important in healthcare?

Although we know you have a great product or service to offer, the reality is that there plenty of competition for clients to pick and choose between. All it takes is a quick google search, and the endless options are at their finger tips. Maximise your branding to ensure you stand out! 

Medical and healthcare branding needs to be looked at as more than just a logo. Branding influences patient and client behaviour. Branding is a representation of who you are and what you are about. It’s what sets you apart from competitors. Branding extends to your visual identity – the first thing perspective patients will notice about your website or digital marketing, or print materials, so it’s important your key messages are delivered through your branding.

Components of a strong healthcare brand

We could talk branding for ages but we know your time is limited, so here is a quick snapshot that visually captures the key components of a strong brand:

How healthy is your healthcare brand

Enjoy the benefits of strong healthcare brand

With an ever-increasing competitive market, having an effective brand strategy will give you a major advantage over your competitors. A consistent and strategic brand message will add value to your products and services allowing you to charge more than your unbranded competitors.

Branding Case Study - Specialist Dentist

We were tasked with creating a brand for a specialist dentist in Adelaide. A brand which spoke to patients as well as colleagues and recent graduates. A brand that was to be likened to a “Master Craftsman” type service and communicated the values of:

  • Integrity
  • Respect
  • Trust
  • Collaboration (with patients and their referring practitioners)

Splice Marketing worked with the team from Adelaide CAD to create a branding package that included:

  • Branding workshop
  • Brand strategy
  • Brand guidelines
  • Logo design
  • Stationery

The end result was a visual brand that reflected ‘Master Craftsman’, a logo with an architecture feel that is derived from the CAD program itself.

And to hear it from the client:

“The experience was a great experience. It enabled us to focus on what we bring, what is us, what we can offer. It helped us to be clear to our patients as to our value.

It wasn’t just a logo and stationery, we found it opened our eyes to how best to project ourselves and an establishment as to how we can project ourselves.

It gave me the confidence to project myself. It made it easy for me to communicate what I am.

It was definitely worth it!.

– Dr Sravan

 

Read the full branding case study here.

 

To listen to the client and hear his experience during the branding project and the outcome, please watch the video testimonial below.

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