Splice Marketing’s

Capability Statement

We’re Splice Marketing.

A specialist medical marketing and communications agency helping Australian medical &healthcare professionals, organisations and start-ups grow through effective, ethical and results driven marketing.

Our agency’s marketers, strategists, designers and medical writers create results-focussed marketing campaigns and assets for several leading pharmaceutical and medical device brands,healthcare organisations, healthcare professionals and businesses targeting health professionals.

This document outlines our marketing capabilities and the ways in which we can support you to move forward with your marketing activities.

If you have any questions or would like to request a custom proposal, please contact me via email ellie@splicemarketing.com.au or phone 0413 328 189.

Ellie, Splice Marketing CEO

How We Work

Our approach is backed by research and driven by data. Meaning that everything we do, we always test, iterate and improve. We use hard numbers and unique patient insights to find new opportunities to help your practice grow. And figure out which marketing efforts are working, double down on what works, and ignore what doesn’t.

Personalised Onboarding

Personalised Onboarding

A successful marketing system starts with communication. We get to know you and your team, your priorities, your clients. We take the time to establish the foundations which lead to greater outcomes.

Ethical and Compliant Marketing

Access to Splice Live

Transparency and results are important to us. So much so that we created our own proprietary marketing intelligence dashboard, Splice Live, so that you can see the results of our marketing efforts at any time, day or night.

Growth Marketing Focus

Growth Marketing Focus

We are a growth-led marketing team. We are channel agnostic and adopt an agile approach so that we can easily adapt and change our marketing strategies to continually get you the best results from your marketing efforts.

Qualified Healthcare Marketers

Qualified Healthcare Marketers

You get access to a team of 10 senior marketing experts who know all the nuts and bolts of healthcare marketing which includes patient insights and regulations.

Diagnosis Before Marketing

Diagnosis Before Marketing

Before we start any marketing campaign, we complete our Digital Diagnosis, a product unique to Splice Marketing. We uncover insights about your brand and competitors which helps guide the way forward.

Content Creation

Marketing Activity Transparency

We set you up on our project management tool, sharing all marketing assets (ads, blogs, reports) with you. The project management tool allows for full transparency and easy approval processes. It saves you time and reduces the need for more emails in your inbox.

marketing campaigns

Responsive & Accessible

We've extended our hours of operation to suit your busy schedule. We are open from 7 am-8:30 pm and can be reached via text message, email, call or video conferencing.

Acquisition and Retention Strategies

Access to a Specialist Network

We specialise and focus on the marketing. But if you need support with business processes, legal advice, practice management systems, fitouts or accreditation, we can recommend you to our trusted network of specialists servicing the health sector.

Our Clients

Some of the incredible clients that have trusted us with their growth marketing…

Meet the A-Team Your Growth Marketing team

Here’s our little secret.

We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.

Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.

As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:

  • Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
  • Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.

When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information. 

ELLIE BAKKER

Founder & CEO

KELLY DIMKOVSKA

Chief Marketing Officer

TAMARA NEHO-POPATA

Senior Marketing Manager

CHERYL WADLEY

Senior Account Manager

TAHLIA WEBSTER

Account Manager

CLARE KELLY

PPC & CRO Specialist

BETH MICKLETHWAITE

Senior Healthcare Copywriter

CHERIE BUCHANAN

Senior Graphic Designer

JESSICA HNIDEC

Social Media Specialist

SHANE PEARCE

Head of Growth and Acquisition

KATE MULLER

SEO Specialist

LAURA KIM

Website Designer and Developer

BILLY CHOW

Business & Marketing Executive, Splice Consulting
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