Effective, compliant marketing is vital to creating a successful healthcare practice or business.
|Promote your products & services||Spread awareness||Educate patients or professionals||Improve lives|
Marketing plays a crucial role in the healthcare industry – you really can’t thrive without it.
Introducing Splice Marketing
There aren’t many marketing agencies focused exclusively on the healthcare sector. That’s why Splice Marketing stands out.
We’re a full-service marketing agency that works with healthcare only because only healthcare is there for you.
We specialise in crafting and implementing strategic marketing plans tailored to the unique needs of healthcare organisations. From hospitals and clinics to pharmaceutical companies and telemedicine startups, we’ve got the prescription for success.
Hear from the expert: Introducing Ellie Bakker
We sat down with Splice Marketing’s founder and CEO, the award-winning entrepreneur Ellie Bakker, to find out why Splice chose this sector and how healthcare companies can market themselves effectively here.
Q – What exactly is a healthcare marketing agency?
Ellie: A healthcare marketing agency is a marketing agency that specialises in supporting individuals and businesses within the health and medical sector.
A healthcare marketing agency has often undergone regulatory training to ensure all marketing and communications efforts are compliant with AHPRA, TGA, Medicines Australia and other industry regulations.
Another unique feature of a healthcare marketing agency is that they often have specialist skills including medical and healthcare copywriters to help turn scientific or complex information into digestible content for patients.
Q – Why did you decide that Splice Marketing would focus on healthcare?
Ellie: Healthcare it’s a sector I really believe in – dedicated to enhancing lives, fostering well-being, and ensuring that people can lead fulfilling, healthy lives.
Healthcare is personal, vital, and affects everyone. Marketing in healthcare enables us to connect people with the right services, treatments, and information. It ultimately contributes to a healthier society.
I have tremendous respect for the healthcare professionals, patient advocates, tech gurus and innovators who work in this sector. I’m so inspired by the work they do.
Q– What does Splice do differently?
Ellie: There’s so much you can do in marketing – and so much that you can’t do in healthcare marketing. That’s where we come in.
Splice Marketing is adept at running creative campaigns within the tight advertising regulations laid down by AHPRA, TGA, Medicines Australia and ethics boards. It’s a niche skill set that few others can match.
Q – What are the emerging trends in healthcare marketing?
Ellie: It’s evolving quickly with some exciting trends.
- Telemedicine is booming, allowing patients to receive care from the comfort of their homes.
- Personalisation is gaining traction, tailoring messages and services to individual needs.
- Artificial intelligence (AI) and chatbots are revolutionising patient engagement and support and supporting clinical decision making.
- The continued emphasis on data privacy and compliance is stronger than ever with more stringent regulations being imposed on some areas of medicine like cosmetic surgery or medicinal cannabis prescribing.
Want to learn more about the emerging trends and how to apply them to practise? Book your free 30-minute consultation
The power of digital marketing for healthcare professionals
In today’s tech-savvy world, digital marketing is the heartbeat of any successful healthcare marketing strategy.
The process helps you clarify your purpose, understand your audience and market yourself in a way that leapfrogs over the competition to generate sales or bookings and build a loyal following.
The digital realm offers a plethora of opportunities to connect with your audience
|Engaging social media campaigns||Informative blog posts||Search engine optimisation (SEO)||Pay-per-click (PPC) advertising,|
We’ve found that creating meaningful, educational content and using targeted online ads are among the top-performing tactics for healthcare professionals.
Building a healthy online presence
A healthcare website should be a one-stop hub for all things health-related.
Key considerations for a healthcare website
|User-friendly with easy navigation||Accessible to people with disability||Packed with reliable, engaging, up-to-date information|
|Complies with AHPRA and/or TGA regulations||A great healthcare website||Mobile responsive for smartphone use|
|Compelling visuals||Secure||Clear calls to action (like book an appointment)|
The most popular healthcare marketing strategies?
Healthcare marketing is an exciting field that provides many opportunities to connect with your potential patients or clients at different stages of their journey.
|Content marketing||Social media marketing||Email marketing||Search engine optimisation (SEO)||Pay-per-click (PPC)|
|Inform & educate|
|Foster a sense of community|
Share news and tips
Engage your audience
|Activate your database|
|Rank more highly|
Show up in local searches
Make it easier for people to find you online
|Targeted online ads|
Be at the top of search results
Reach patients searching for your services
|Examples:||Examples:||Examples:||Examples: ||Examples: |
Marketing your local practice
People live local. Your patients probably have a favourite local coffee place or local pizza joint. Why? Because it’s convenient.
That’s why you need to market yourself well within your local community.
|Local SEO (search engine optimisation)||Community involvement||Collaborations with local businesses|
Testimonials…what can you do?
Testimonials are an excellent form of social proof that can influence people to use your services.
That’s precisely why AHPRA forbids their use in healthcare advertising. Testimonials can create an unreasonable expectation of a beneficial outcome and can easily be misleading.
|X Don’t||✔ Do|
How do we measure success in healthcare marketing?
Marketing is not an expense – it’s an investment that grows your business.
Done well, it delivers a great return on investment in terms of patients gained or retained and/or sales generated. Here’s how we measure success.
|Website traffic and user behaviour||Conversion rates||Patient retention and acquisition cost||Social media engagement|
We believe marketing shouldn’t be opaque. That’s why we talk in plain English, not industry jargon.
It’s also why we give you 24/7 access to your marketing metrics through our proprietary dashboard, Splice Live. It means you can see how every dollar of your marketing budget is working for you. That’s a level of transparency you won’t find anywhere else.
The magic of effective healthcare marketing
When healthcare marketing is done properly, the results can be extraordinary.
|Increased brand visibility||Improved patient trust and satisfaction||Higher retention rates||Positive impact on public health||Business growth|
And, of course, a great return on your investment.
How can Splice Marketing help?
Healthcare marketing is an exciting and dynamic field. We love working with healthcare professionals. It’s our privilege to support you as you make a difference in the world.
We’re here to help you succeed by winning new patients, growing your practice and safeguarding your registration.
Let’s join hands and embark on this exciting healthcare marketing journey together!