Effective, compliant marketing is vital to creating a successful healthcare practice or business. 

Promote your products & servicesSpread awarenessEducate patients or professionalsImprove lives

Marketing plays a crucial role in the healthcare industry – you really can’t thrive without it. 

Book your free 30-minute consultation


Introducing Splice Marketing

There aren’t many marketing agencies focused exclusively on the healthcare sector. That’s why Splice Marketing stands out. 

We’re a full-service marketing agency that works with healthcare only because only healthcare is there for you. 

We specialise in crafting and implementing strategic marketing plans tailored to the unique needs of healthcare organisations. From hospitals and clinics to pharmaceutical companies and telemedicine startups, we’ve got the prescription for success.


Hear from the expert: Introducing Ellie Bakker

We sat down with Splice Marketing’s founder and CEO, the award-winning entrepreneur Ellie Bakker, to find out why Splice chose this sector and how healthcare companies can market themselves effectively here.

Ellie Bakker standing in front of an orange wall with the Splice Marketing logo on it. She is smiling and has her arms crossed.


Q – What exactly is a healthcare marketing agency? 

Ellie: A healthcare marketing agency is a marketing agency that specialises in supporting individuals and businesses within the health and medical sector. 

A healthcare marketing agency has often undergone regulatory training to ensure all marketing and communications efforts are compliant with AHPRA, TGA, Medicines Australia and other industry regulations. 

Another unique feature of a healthcare marketing agency is that they often have specialist skills including medical and healthcare copywriters to help turn scientific or complex information into digestible content for patients. 


Q – Why did you decide that Splice Marketing would focus on healthcare?

Ellie: Healthcare it’s a sector I really believe in –  dedicated to enhancing lives, fostering well-being, and ensuring that people can lead fulfilling, healthy lives. 

Healthcare is personal, vital, and affects everyone. Marketing in healthcare enables us to connect people with the right services, treatments, and information. It ultimately contributes to a healthier society.

I have tremendous respect for the healthcare professionals, patient advocates, tech gurus and innovators who work in this sector. I’m so inspired by the work they do. 


Q– What does Splice do differently? 

Ellie: There’s so much you can do in marketing – and so much that you can’t do in healthcare marketing. That’s where we come in. 

Splice Marketing is adept at running creative campaigns within the tight advertising regulations laid down by AHPRA, TGA, Medicines Australia and ethics boards. It’s a niche skill set that few others can match.


Q – What are the emerging trends in healthcare marketing? 

Ellie: It’s evolving quickly with some exciting trends. 

  • Telemedicine is booming, allowing patients to receive care from the comfort of their homes. 
  • Personalisation is gaining traction, tailoring messages and services to individual needs. 
  • Artificial intelligence (AI) and chatbots are revolutionising patient engagement and support and supporting clinical decision making.
  • The continued emphasis on data privacy and compliance is stronger than ever with more stringent regulations being imposed on some areas of medicine like cosmetic surgery or medicinal cannabis prescribing. 

Want to learn more about the emerging trends and how to apply them to practise? Book your free 30-minute consultation


The power of digital marketing for healthcare professionals

In today’s tech-savvy world, digital marketing is the heartbeat of any successful healthcare marketing strategy. 

The process helps you clarify your purpose, understand your audience and market yourself in a way that leapfrogs over the competition to generate sales or bookings and build a loyal following.  

The digital realm offers a plethora of opportunities to connect with your audience

Engaging social media campaignsInformative blog postsSearch engine optimisation (SEO)Pay-per-click (PPC) advertising,

We’ve found that creating meaningful, educational content and using targeted online ads are among the top-performing tactics for healthcare professionals.


Building a healthy online presence 

A healthcare website should be a one-stop hub for all things health-related.

Key considerations for a healthcare website

User-friendly with easy navigationAccessible to people with disabilityPacked with reliable, engaging, up-to-date information
Complies with AHPRA and/or TGA regulationsA great healthcare websiteMobile responsive for smartphone use
Compelling visualsSecureClear calls to action (like book an appointment)


The most popular healthcare marketing strategies?

Healthcare marketing is an exciting field that provides many opportunities to connect with your potential patients or clients at different stages of their journey. 

Content marketingSocial media marketingEmail marketingSearch engine optimisation (SEO)Pay-per-click (PPC)
Inform & educate

Share expertise

Establish credibility

Foster a sense of community

Share news and tips

Engage your audience

Activate your database

Communicate regularly

Nurture relationships

Rank more highly

Show up in local searches

Make it easier for people to find you online

Targeted online ads

Be at the top of search results

Reach patients searching for your services


  • Blog posts
  • ebooks
  • Videos
  • Infographics

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

  • Emails about new service, upcoming events

  • Relevant keywords
  • Technical tweaks
  • Quality content

  • Google ads
  • Facebook ads

Book your free 30-minute consultation


Marketing your local practice

People live local. Your patients probably have a favourite local coffee place or local pizza joint. Why? Because it’s convenient. 

That’s why you need to market yourself well within your local community. 


Local SEO (search engine optimisation)Community involvementCollaborations with local businesses
  • Appear in ‘near me’ searches
  • Include location-specific keywords
  • Ensure your practice is listed accurately on Google My Business and other local directories.
  • Sponsor local events, health fairs, or workshops to showcase your expertise and engage with the community
  • Offer free health check-ups or consultations to demonstrate your commitment to local wellness
  • Partner with local gyms, health food stores, or wellness centres for cross-promotion
  • Find ways to create a mutually beneficial relationship 


Testimonials…what can you do? 

Testimonials are an excellent form of social proof that can influence people to use your services. 

That’s precisely why AHPRA forbids their use in healthcare advertising. Testimonials can create an unreasonable expectation of a beneficial outcome and can easily be misleading. 


X Don’t✔ Do
  • Use any testimonials about clinical aspects of care (symptoms, treatment, outcomes) on sites you control (your website or social media accounts)
  • Like, share or respond to any testimonials on sites you don’t control (like Google)
  • Use reviews of non-clinical aspects of care (friendly staff, comfortable waiting room, easy parking)
  • Phone patients who’ve left positive reviews to thank them (great for retention)
  • Phone patients who’ve left negative reviews you can learn from to let them know you’re considering their feedback

Read our blog to learn more about how to handle patient testimonials


How do we measure success in healthcare marketing? 

Marketing is not an expense – it’s an investment that grows your business. 

Done well, it delivers a great return on investment in terms of patients gained or retained and/or sales generated. Here’s how we measure success. 

Website traffic and user behaviourConversion ratesPatient retention and acquisition costSocial media engagement
  • Analyse the number of visitors to your website, the pages they visit, and how long they stay
  • Understand their journey to optimise your website for better engagement 
  • Measure the percentage of website visitors who take desired actions, such as booking appointments, subscribing to newsletters, or downloading resources
  • High conversion rates indicate effective marketing
  • Calculate the cost to acquire a new patient and compare it to the lifetime value of a patient
  • Strive for a healthy balance to ensure your marketing investments are yielding returns 
  • Track likes, shares, comments, and follows on your social media platforms
  • Engaging content that resonates with your audience indicates a successful social media strategy

We believe marketing shouldn’t be opaque. That’s why we talk in plain English, not industry jargon. 

It’s also why we give you 24/7 access to your marketing metrics through our proprietary dashboard, Splice Live. It means you can see how every dollar of your marketing budget is working for you. That’s a level of transparency you won’t find anywhere else. 

Book your free 30-minute consultation


The magic of effective healthcare marketing

When healthcare marketing is done properly, the results can be extraordinary. 

Increased brand visibilityImproved patient trust and satisfactionHigher retention ratesPositive impact on public healthBusiness growth

And, of course, a great return on your investment.


How can Splice Marketing help? 

Healthcare marketing is an exciting and dynamic field. We love working with healthcare professionals. It’s our privilege to support you as you make a difference in the world. 

We’re here to help you succeed by winning new patients, growing your practice and safeguarding your registration. 

Let’s join hands and embark on this exciting healthcare marketing journey together!  

Book your free 30-minute consultation