Some of the biggest challenges Chiropractors face when trying to grow their practice is knowing how to market their business effectively, how to remain professional and authentic and satisfy all the regulatory barriers. Other inhibiting factors could include lack of time, resources or fear of perception.
With a little education and guidance from our experts at Splice Marketing, we can show you the true value of marketing, get you real results whilst maintaining your professional image, support for patients and compliance with industry rules.
Splice Marketing is your outsourced marketing team – strategising, implementing and reporting on all marketing activities for the benefit of you and your practice whilst guaranteeing the same dedication, interest, and support that you’d receive having an in-house employee.
Digital Marketing for Chiropractors
The patient journey has well and truly shifted online, making now the perfect time to embrace the benefits of digital marketing for chiropractors. To put this into perspective, 83% of adult internet users are now searching online for healthcare information.
Online marketing offers a wealth of opportunities for Chiropractors including patient acquisition, patient retention, increased brand awareness and networking opportunities (to name a few) all through your online channels – website, social media, emails, advertising.
Splice Marketing will work with you to identify your business goals and objectives and translate these into actionable online activities. Chat with us today to learn more.
So where do we start? A quality Practice Website
Given 83% of adults are searching online for healthcare information, having a professional, informative and beautifully designed website forms the foundation of any serious chiropractic digital marketing initiative. Another important factor when it comes to website design is ensuring you have a mobile optimised site. Couple a great website with a strategic digital marketing plan and we are well on our way to helping you have a strong online presence that attracts and retains patients and assists in achieving your business goals and objectives.
Search Engine Optimisation (SEO)
“You may be interested to know, approximately 80% of users never go past the first page on Google!”
When clients search for keywords such as “Chiropractor – Melbourne” you want your website appearing in the top search results on the first page of Google. Search engine optimisation is the solution but it does require investment, long term commitment and the management of Splice Marketing.
To learn more about our SEO process and the benefits for your practice, view our SEO services page.
Google Adwords is another highly effective marketing tool to drive patients to your website. Google AdWords adopts a pay-per-click model – a model in which we create a targeted advertisement for your practice so that you appear on the first page of Google instantly! A fee is then charged each time a prospective patient clicks on your link, essentially buying pre-qualified traffic to your website.
Learn more about pay-per-click or give us a call to discuss how Splice Marketing can help you get the most out of a Google Adwords campaign.
The latest Facebook statistics show a huge 17,000,000 active Facebook users in Australia. This represents approximately 70% of the population!
Facebook allows you to connect with your patients and communicate on a more personal level while increasing your brand awareness.
Facebook marketing for Chiropractors will help achieve a number of goals including:
- Attracting more patients to your practice
- Driving traffic to your website
- Building trust with your patients
- Growing brand awareness
- Tracking the success and engagement of a campaign.
If you want to educate and engage your patients through Facebook, lets chat!
Read our guest blog on ‘A Chiropractors guide to creating a Facebook Business Page’
We often hear how frustrating it can be when patients cancel their appointments, or simply stop turning up to their appointments because suddenly they start to feel better.
One of the driving factors behind patient retention is educating them on the benefits of regular chiropractic care. There are a number of marketing activities that support patient retention including:
- content marketing
- social media marketing
- patient appreciation activities
- birthday cards
If patient retention is important to you, we can help you strategise and implement the right activities for your business.
Regulatory Frameworks and Marketing
We understand regulatory barriers can be a little intimidating and restrictive when it comes to marketing and your practice.
As a specialist Healthcare Marketing Agency, we understand the rules and regulations so that everything we advise or implement remains compliant. Peace of mind and results – that’s our offer to you.