Want A Great Website?
Here Are Our Top Tips To Create A Great Healthcare Website!
You’ve probably heard how paramount your practice website is to the success of your online marketing. Not to mention, your website is often a prospective patient’s first impression of your brand, your practice and you!
A well-designed, intuitive website separates you from other healthcare professionals, adds immense credibility to your practice as well as setting a standard of quality. Do yourself and your practice a favour and make your website count!
Having an eye catching, easy to use, responsive and content rich website is an effective marketing and sales tool to convert prospective patients into appointments at your practice.
Splice Marketing has put together some of our top tips to creating an impressive, patient focused website that represents your brand and converts visitors to patients.
User / Patient Experience
So you’ve just had your first visitor to your website – but how do you keep them there as long as possible?
Patient engagement is a crucial aspect of any well designed medical website. One of the best ways to engage with your prospective patient is to offer a website that is abundant in credible and useful content that they may be searching for. Educate your prospective patients on their condition, empathise with them, and offer a solution or possible treatment plan to get them to make an enquiry or book an appointment.
Take a look at a website we’ve built recently – Wellspring Chiropractic – and take note of the images and how they relate to prospective patients, the content, the ease of online booking and clear layout of infomration.
Have a clear call to action
A call to action (CTA) is a piece of content intended to get your visitor to perform a specific act.
What is it you want prospective patients to do once they arrive at your site? For example, at the end of a content page that has been educating a prospective patient all about a specific condition they may have, you could have a banner inviting them to book an appointment with a link to your online booking page.
Responsive design is the ability for your website to seamlessly work on all devices such an a smartphone and a tablet device, not just a desktop computer.
According to internet monitoring firm StatCounter, internet traffic from mobile devices has started to tip the balance at 51% usage. Given these statistics, it is imperative that your website is working across all platforms to ensure you are not missing any opportunities to attract new patients.
Offer Online Bookings
Your practice may not be open 24 hours a day, but that doesn’t mean you can’t be taking bookings 24 hours a day. Offering prospective patients the ease and convience of an online booking system is a must.
Software programs like Cliniko makes it easy for a web developer to embed the online booking function into your existing website.
Contact Splice Marketing to find out more!
Use White Space Strategically
Medical websites need to be clean and easy to navigate. Don’t be afraid to use white space strategically to navigate a visitors eyes through your content with ease.
Given medical websites are often very text heavy with informative content, we suggest to keeping paragraphs to a maximum of 3 to 4 sentences.
Use headings to break up the topics in your content to make it easy to skim through and find relevant content a prospective patient may be looking for. Using relevant keywords in your headings is also a great tactic to boost your SEO rankings.
Don’t Distract Your Visitors
The use of effects and animations should be used very sparingly as this can easily distract your visitors from the content you want them to read. Over using effects and animations always moves away from the professional image you want to maintain. Inline with our use of white space suggestion, we suggest saving the effects for highlighting key messages only.
Use Amazing Imagery
The use of images can make or break your website.
Use large striking images as banners on your home page to make a great first impression and capture your prospective patients attention. Although the use of stock imagery will give your website a very professional look, there needs to be a balance. We suggest also getting professional photos of your healthcare practice and your team to give your website a more genuine and personal look and feel.
Optimise your site for SEO
Once you’ve created an incredible, eye catching, easy to navigate and content rich website, its time to think about Search Engine Optimisation (SEO) because after all, a great website is not much use if it cant be easily found.
Investing in SEO is a mid to long term marketing strategy but is vital to ensure your prospective patients can easily find you when they search for specific keywords related to your service offering.
Your website is just one of the many marketing initiatives that needs to be taken care of when starting up your new medical practice.
Download our Ultimate Marketing Checklist to ensure you get off to be best possbile start with your website and other essential marketing activities.