Tamara Neho-Popata, Senior Digital Marketing Manager, Splice Marketing
Inbound and outbound marketing can get confusing and yet they’re very, very similar. So think of inbound marketing as a method that attracts potential clients to you. So these are things like blogs on your websites, social media posts, eBooks or social campaigns. Think of outbound marketing as a way that you take your product to your potential clients. So inbound is bringing prospects to you, whereas outbound is taking your product to the prospects.