Emily Yore, Content and Design Manager, Splice Marketing
The type of content you share is very dependent on what platform you’re on.
On Facebook and Instagram a lot of people tend to just post graphic images, which is great, and it’s better than nothing, but I would suggest mixing it up a little. Maybe put a video on, an ebook, an infographic, even animated social media posts, just put some movement in there. Studies have shown that there’s more engagement to an animated post or a video.
So I would highly recommend putting all different mediums together. Use video, use eBooks, use anything you can, as static images do just get a bit boring and generic sometimes.